
Charles “Cmoney” Tart III doesn’t just wear natural diamonds—he lives them.
Every scratch, every pressure point, every moment of heat that could have broken him only polished him into something stronger, something brighter. Tart is a diamond in the rough, forged in the fires of loss, overlooked by the world, and determined to prove that even the most unyielding ground can yield something extraordinary.
When his father passed away, Tart didn’t just lose a parent—he lost his compass. But in that darkness, he found a fire. “It made me a soldier,” he says, his voice steady but his eyes betraying the weight of the memory. “I fight through life with purpose now. I don’t stop. I can’t stop.”
That fight has defined him. As an athlete, he’s the underdog who plays with a chip on his shoulder, the one who refuses to be counted out. As a man, he’s a beacon for those who’ve been overlooked, dismissed, or forgotten. “I want to show people that no matter where you start, you can make a life for yourself if you never stop believing,” he says. “If I can do it, anyone can.”
Now, Tart is stepping into a new arena: the AthleteGEM™ NIL Signature Natural Diamond Initiative. It’s a program that doesn’t just celebrate athletes—it celebrates their stories. And Tart’s story is one of resilience, strength, and the unshakable belief that beauty can emerge from the toughest conditions.
“Natural diamonds aren’t just jewelry to me,” Tart explains. “They’re a reflection of my journey. They start as something rough, something buried deep in the earth. Then they go through hell—pressure, heat, time—and come out as something the world admires. That’s me. That’s my story.”
As a brand ambassador, Tart represents more than just athletic excellence. He stands for excellence, for proving that color doesn’t define ability or potential. He stands for empowerment, for building a brand that reflects his values and inspires others to do the same. And he stands for the idea that greatness isn’t given—it’s earned, one hard-fought day at a time.
“I hope my story inspires not just athletes, but anyone who’s ever been told they’re not enough,” Tart says. “It’s not just about sports. It’s about becoming better people in the world.”
Tart’s style is as bold as his story. He gravitates toward vintage designs, toward necklaces, bracelets, and earrings in gold, rose gold, and platinum—materials that reflect his confidence and his unapologetic authenticity. “I wear pieces that make me feel strong,” he says. “Because that’s who I am. That’s who I’ve had to be.”
Through the AthleteGEM™ initiative, Tart will have the opportunity to collaborate with designers, learn about the craftsmanship behind natural diamonds, and create pieces that reflect his journey. It’s a chance to take his story—and his legacy—to the next level.
“Charles ‘Cmoney’ Tart III is exactly the kind of athlete we envisioned for this initiative,” says Danny White, CEO of AthleteGEM™. “His resilience, his passion, his belief in the power of his story—it’s what this program is all about. He’s not just an athlete. He’s a diamond.”
And like a diamond, Tart’s story is timeless. It’s a reminder that even in the darkest places, there’s light. Even in the hardest moments, there’s hope. And even in the roughest conditions, there’s the potential for something extraordinary.
Charles “Cmoney” Tart III isn’t just wearing diamonds. He is one.
A Call to All Athletes
Your story deserves to shine. AthleteGEM™ invites athletes from every field to create their own Signature Natural Diamond—a lasting reflection of your journey, struggles, and triumphs. Don’t just live your story—immortalize it.
Visit www.athletegem.com today to learn how you can create your own AthleteGEM™ Signature Diamond.
About AthleteGEM™
AthleteGEM™ is where sports meet fine jewelry. Founded by Danny White, a former college football captain and 35-year diamond industry veteran, the brand celebrates the extraordinary stories of athletes through bespoke natural diamond creations.
Partnering with VD Global, a De Beers Diamond Sightholder, AthleteGEM™ transforms the resilience and brilliance of athletes into timeless, natural diamond collectibles.
For more information, visit www.athletegem.com or email info@athletegem.com.
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