
The AthleteGEM™ NIL Signature Diamond Initiative is proud to announce its partnership with Ricky Lee III, a standout football player transferring to Sacramento State.
While AthleteGEM™ works with top athletes worldwide, our focus is on those with compelling stories—athletes who, like natural diamonds, shine not because of their size or fame, but because of their authenticity, resilience, and unique journey. Ricky Lee III embodies this ethos perfectly.
Ricky’s story is one of grit and grace. Growing up as one of nine siblings, Ricky faced challenges that would have broken many. His mother’s incarceration and the financial struggles his family endured could have been roadblocks, but Ricky’s father stood as his unwavering supporter, helping him navigate the hurdles of life and football.
Ricky’s path hasn’t been easy. In 9th grade, he broke his ankle as the starting quarterback at South Atlanta High School. But instead of giving up, he transferred to Cedar Grove High School, where he became a key player, leading his team to back-to-back state championships in 2021 and 2022. His talent and determination earned him Athlete of the Year honors, along with multiple accolades on both offense and defense.
At UAB, Ricky continued to shine as a true freshman, recording 25 tackles, 2 interceptions, and 5 pass breakups in his first two years. But adversity struck again in 2024 when he tore his meniscus, sidelining him for most of his sophomore season. Yet, Ricky’s spirit remained unbroken. Now, as he transfers to Sacramento State, he’s ready to lead his new team to a championship and continue building his brand—one that reflects his name, his story, and his unwavering determination.
Ricky’s journey mirrors the transformation of a natural diamond. Like a diamond forged under immense pressure, Ricky has been shaped by adversity, emerging stronger, sharper, and more brilliant with each challenge.
“Ricky Lee III’s story is a testament to the power of resilience and authenticity,” said Danny White, CEO and Founder of AthleteGEM™. “We’re honored to work with him as he explores the natural diamond industry and builds a brand that reflects his values and aspirations. At
AthleteGEM™, we believe it’s not always the biggest names or the brightest lights that resonate most—it’s the stories of perseverance, heart, and grit that truly inspire.”
Through the AthleteGEM™ NIL Signature Diamond Initiative, Ricky will gain firsthand insight into the diamond industry—from sourcing and cutting to polishing and design. He’ll learn how authenticity, craftsmanship, and sustainability come together to create something timeless, much like his own journey.
“This is more than just an opportunity to build a brand,” said Ricky. “It’s about understanding the value of hard work, patience, and perseverance. It’s about creating something that lasts.”
A Call to All Athletes
Your story deserves to shine. AthleteGEM™ invites athletes from every field to create their own Signature Natural Diamond—a lasting reflection of your journey, struggles, and triumphs. Don’t just live your story—immortalize it.
Visit www.athletegem.com today to learn how you can create your own AthleteGEM™ Signature Diamond.
About AthleteGEM™
AthleteGEM™ is where sports meet fine jewelry. Founded by Danny White, a former college football captain and 35-year diamond industry veteran, the brand celebrates the extraordinary stories of athletes through bespoke natural diamond creations.
Partnering with VD Global, a De Beers Diamond Sightholder, AthleteGEM™ transforms the resilience and brilliance of athletes into timeless, natural diamond collectibles.
For more information, visit www.athletegem.com or email info@athletegem.com.
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