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Brody Szako Joins AthleteGEM™’s NIL Signature Diamond Initiative, Blending Sports and Luxury



Austin Peay State University’s baseball star Brody Szako is stepping up to the plate in a whole new way. The senior third baseman and outfielder, known for his eye-popping .397 batting average and .894 slugging percentage, has been selected as one of the first athletes to join


AthleteGEM™’s NIL Signature Diamond Initiative, a groundbreaking program that merges sports with the luxury diamond industry.


The initiative, a partnership between AthleteGEM™ and VD Global, allows college athletes to design their own signature diamonds, tapping into the $94.9 billion diamond market. For Szako, this isn’t just another NIL deal—it’s a chance to build a legacy that extends far beyond the diamond (the baseball one, that is).





“This program is about more than endorsements,” said an Danny White, Founder & CEO of AthleteGEM™. “It’s about giving athletes like Brody the tools to create something lasting and meaningful in the luxury goods space.”


Szako joins an elite group of collegiate athletes in the program’s inaugural cohort, including Deante Burden, Malik Thomas Jr., Cassie Thayse, and Ricky Lee III. Each athlete will craft their own signature diamond, symbolizing their journey from raw talent to refined excellence—a fitting metaphor for both athletes and diamonds.


The NIL landscape has been evolving rapidly since its inception, and AthleteGEM™ is at the forefront of innovation. By connecting athletes with the luxury market, the initiative offers a unique opportunity to build sustainable revenue streams and personal brands that last long after their playing days are over.


For Szako, this is just the beginning. As he prepares to leave his mark on the baseball field, he’s also carving out a place in an entirely different arena—one where pressure creates perfection, and legacies are built to last.


A Call to All Athletes


Your story deserves to shine. AthleteGEM™ invites athletes from every field to create their own Signature Natural Diamond—a lasting reflection of your journey, struggles, and triumphs. Don’t just live your story—immortalize it.


Visit www.athletegem.com today to learn how you can create your own AthleteGEM™ Signature Diamond.


About AthleteGEM™


AthleteGEM™ is where sports meet fine jewelry. Founded by Danny White, a former college football captain and 35-year diamond industry veteran, the brand celebrates the extraordinary stories of athletes through bespoke natural diamond creations.


Partnering with VD Global, a De Beers Diamond Sightholder, AthleteGEM™ transforms the resilience and brilliance of athletes into timeless, natural diamond collectibles.


For more information, visit www.athletegem.com or email info@athletegem.com.

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