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AthleteGEM™ NIL Signature Natural Diamond Initiative Welcomes Justyn Wesley, Point University Football Star



In the world of sports, there are athletes who play the game, and then there are those who redefine it. Justyn Wesley, the offensive lineman for Point University, is firmly in the latter category.


Today, AthleteGEM™ is proud to announce that Wesley has been selected as part of its prestigious NIL Signature Natural Diamond Initiative, a program designed to celebrate and elevate athletes who shine as brilliantly as the diamonds they represent.


Wesley’s journey is one of faith, resilience, and unyielding determination. Growing up in a small town, he learned the value of hard work and perseverance from his mother, who worked tirelessly to provide for her family.


“My mom poured her heart and soul into making sure my sister and I had all that we needed,” Wesley said. “Those tough times, coupled with unwavering faith, shaped who I am today.”


On the field, Wesley is a force to be reckoned with. He steps up in the face of adversity, leading by example and maximizing the natural gifts he believes were given to him by God. His story mirrors the journey of natural diamonds—formed under extreme conditions, hidden deep under the surface, yet emerging as symbols of strength and victory.


“Justyn Wesley is the kind of player and person we are proud to be associated with,” said Danny White, CEO and founder of AthleteGEM™. “Like natural diamonds hidden deep under the surface, Justyn’s true value isn’t always immediately visible—it’s revealed through his strength, resilience, and the impact he has on those who admire him. He embodies the timeless qualities that natural diamonds represent.”




The AthleteGEM™ NIL Signature Natural Diamond Initiative is more than a partnership; it’s a mentorship. AthleteGEM™ provides athletes like Wesley with the tools, resources, and platform to create a legacy that extends far beyond their playing days.


For Justyn Wesley, this is just the beginning. For AthleteGEM™, it’s another step toward revitalizing the natural diamond industry by aligning it with the brightest stars in sports.


About AthleteGEM™AthleteGEM™ is a pioneering platform that partners with collegiate athletes to build their personal brands within the high-value diamond and jewelry industry.


Through mentorship, strategic partnerships, and innovative digital tools, AthleteGEM™ empowers athletes to create lasting legacies both on and off the field.


A Call to All Athletes


Your story deserves to shine. AthleteGEM™ invites athletes from every field to create their own Signature Natural Diamond—a lasting reflection of your journey, struggles, and triumphs. Don’t just live your story—immortalize it.


Visit www.athletegem.com today to learn how you can create your own AthleteGEM™ Signature Diamond.


About AthleteGEM™


AthleteGEM™ is where sports meet fine jewelry. Founded by Danny White, a former college football captain and 35-year diamond industry veteran, the brand celebrates the extraordinary stories of athletes through bespoke natural diamond creations.


Partnering with VD Global, a De Beers Diamond Sightholder, AthleteGEM™ transforms the resilience and brilliance of athletes into timeless, natural diamond collectibles.


For more information, visit www.athletegem.com or email info@athletegem.com.


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