AthleteGEM™ Enters Beta Testing with World’s First Athlete-Owned Diamond Collectibles Platform
- Danny White
- Aug 25
- 2 min read
Updated: 5 days ago
AthleteGEM™ Enters Beta Testing with World’s First Athlete-Owned Diamond Collectibles Platform | 10% Royalty Forever model gives athletes equity in their legacy through blockchain-verified natural diamonds
August 25, 2025 — AthleteGEM™, a sports-tech and luxury collectibles startup, today announced it has entered beta testing of the world’s first athlete-owned natural diamond collectibles platform—a breakthrough that redefines how athletes participate in the value of their legacy.
At the core of AthleteGEM™ is the 10% Royalty Forever model. Unlike traditional memorabilia—where athletes earn nothing from the secondary market, as highlighted by the recent $12.9 million Michael Jordan–Kobe Bryant Logoman card sale—AthleteGEM™ ensures that every time a Signature Diamond™ changes hands, the athlete receives 10% of the sale price, in perpetuity.
“For 35 years in the diamond industry, I’ve watched athletes treated as content, not creators,” said Danny White, Founder & CEO of AthleteGEM™, former college athlete, and GIA-trained diamond expert. “Athletes built the value. With AthleteGEM™, they finally own the origin of their legacy.”
AthleteGEM™ is also a proud member of ORIGINALLUXURY, the world’s first public-private partnership led by academia that measures transparency and traceability across luxury sectors, emphasizing technologies that enhance product security.
Beta Testing: Block #0 Ownership
During beta testing, select elite athletes will mint their Block #0 Signature Diamond, personally choosing a one-of-one natural diamond through the Rare Diamond Alliance™, an exclusive global network of elite diamond suppliers. Each collectible is secured with blockchain authentication, a safeguard against the $4.2 billion annual fraud epidemic in the $26 billion sports memorabilia market.
AI-Powered Athlete Legacy Valuation
Central to the platform is the proprietary AG Brand Score™—an AI-powered valuation system that quantifies an athlete’s cultural, market, and legacy impact across 12 weighted categories. This transforms each Signature Natural Diamond from jewelry into a certified sports legacy asset with measurable equity and permanence.
“AthleteGEM™ isn’t only about selling rare natural diamonds,” White added. “It’s about certifying legacy. This is the first self-owned, self-certified asset class in sports history—where every signature natural diamond has its origin, history, and heritage.”
Why Now: A Market in Transition
The beta launch arrives as younger collectors reshape demand. In 2025, 36 of the top 50 sports card sales were post-1980, reflecting a generational shift toward modern athletes. With skepticism rising over artificial “1/1” claims and the decline of digital-only NFTs, AthleteGEM™ offers tangible rarity backed by blockchain verification, creating an entirely new natural diamond-backed asset class for sports legacy ownership.
Be among the first athletes to own your legacy with AthleteGEM™ Signature Diamonds™. As part of our exclusive beta program, you’ll gain early access to the world’s first athlete-owned diamond collectibles platform—designed to empower you with lasting wealth, authentic legacy, and ongoing royalties.
Founder & CEO, AthleteGEM
📧 Email: dan@athletegem.com
Industry Inquiries: info@athletegem.com
About AthleteGEM™
AthleteGEM™ is developing the world’s first verification standard for athlete-originated legacy natural diamond assets. Anchored by the proprietary AG Brand Score™, the Rare Diamond Alliance™, and the 10% Royalty Forever model, AthleteGEM™ empowers athletes to own their legacy from Block #0—where legacy is verified, and value is forever.
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